Yearly Marketing Strategy Whitepaper
Role: Visual Designer
A highlight of my time working at AdRoll was when the company sought to strengthen its visual identity and marketing communications through refined brand assets and engaging reports. Specifically, they needed:
1. A polished Annual Marketing Strategy Whitepaper that would visually capture complex data and strategic insights.
2. A brand guidelines refresh (2017) to ensure consistency across touchpoints amid evolving company growth.
3. A seasonal infographic that communicated performance highlights in an engaging, bold way.
4. A standout conference display for the Benelux Advertising Conference that would attract attention and distill key messaging at a glance.
2. A brand guidelines refresh (2017) to ensure consistency across touchpoints amid evolving company growth.
3. A seasonal infographic that communicated performance highlights in an engaging, bold way.
4. A standout conference display for the Benelux Advertising Conference that would attract attention and distill key messaging at a glance.
SOLUTION
As a Visual Designer on the internal branding creative team, I delivered a cohesive creative vision across multiple deliverables:
Marketing Strategy Whitepaper:
Crafted a visually impactful publication combining clean layouts, vivid data visualization, and a compelling cover design—balancing depth of information with polished readability.
Crafted a visually impactful publication combining clean layouts, vivid data visualization, and a compelling cover design—balancing depth of information with polished readability.
2017 Brand Guidelines Refresh:
Revitalized AdRoll’s visual system—refined logo usage, color palette updates, clear typography hierarchy, and brand iconography—ensuring consistency and adaptability across print and digital media.
Revitalized AdRoll’s visual system—refined logo usage, color palette updates, clear typography hierarchy, and brand iconography—ensuring consistency and adaptability across print and digital media.
Seasonal Infographic:
Developed bright, eye-catching visuals that distilled key metrics and seasonal insights into intuitive formats—charts, stylized icons, and thematic layouts—that could be scanned and remembered.
Developed bright, eye-catching visuals that distilled key metrics and seasonal insights into intuitive formats—charts, stylized icons, and thematic layouts—that could be scanned and remembered.
Conference Display (Benelux Advertising Conference):
Designed promotional display graphics that combined bold branding elements, concise messaging, and impactful visual style—cutting through the trade show noise and reinforcing brand recognition.
Designed promotional display graphics that combined bold branding elements, concise messaging, and impactful visual style—cutting through the trade show noise and reinforcing brand recognition.
PROCESS HIGHLIGHTS
Audit & Concepting
1. Evaluated existing brand assets and visual inconsistencies.
2. Defined objectives for each deliverable in collaboration with marketing stakeholders.
3. Visual Direction & Storyboarding
4. Conceptualized theme directions for the whitepaper, infographic, and conference display—developed mood boards and layout sketches suited for each medium.
1. Evaluated existing brand assets and visual inconsistencies.
2. Defined objectives for each deliverable in collaboration with marketing stakeholders.
3. Visual Direction & Storyboarding
4. Conceptualized theme directions for the whitepaper, infographic, and conference display—developed mood boards and layout sketches suited for each medium.
Design & Iteration
1. Produced polished drafts of the whitepaper and guidelines document, mapping information flow and reinforcing key brand elements.
2. Iterated infographic visuals in response to feedback, ensuring clarity and engaging hierarchy.
3. Developed conference display visuals with simplified messaging and strong imagery for immediate impact.
4. Documentation & Delivery
5. Collated brand guidelines into a reference-ready document for internal and external teams.
6. Exported the whitepaper and materials in production-ready formats.
7. Delivered display assets with specifications tailored to conference production.
1. Produced polished drafts of the whitepaper and guidelines document, mapping information flow and reinforcing key brand elements.
2. Iterated infographic visuals in response to feedback, ensuring clarity and engaging hierarchy.
3. Developed conference display visuals with simplified messaging and strong imagery for immediate impact.
4. Documentation & Delivery
5. Collated brand guidelines into a reference-ready document for internal and external teams.
6. Exported the whitepaper and materials in production-ready formats.
7. Delivered display assets with specifications tailored to conference production.
INTENDED OUTCOME
A visually compelling whitepaper that elevated strategic content and reflected AdRoll’s professionalism.
A refreshed visual identity that unified brand elements across print and presentation assets.
Infographics that made complex data memorable, reinforcing core messaging with clarity and style.
Conference visuals that attracted attention and effectively communicated brand presence at an international event.
2017 Refresh of Brand Guidelines
Role: Visual Designer
Seasonal Infographic
Role: Visual Designer
Display for Benelux Advertising Conference
Role: Visual Designer
